By Steve Northover
Liverpool have confirmed a 3% increase in general admission ticket prices at Anfield for the 2026–27 season, with further inflation-linked rises planned for the following two years.
Fans and the Supporters Board have expressed extreme disappointment, arguing that the club should not pass rising operational costs onto loyal supporters during difficult economic times.
Club's Official Statement Was Not Received Well
The increase will see general sale tickets go up by between £1.25 and £1.75 for general sale tickets, and £21.50 and £27 for season tickets, depending on where in the stadium.
The official statement from LFC board, read:
"Any pricing changes will be in line with the Consumer Price Index (CPI) annual inflation rate from January of that year. This means that the inflation rate used for 2026-27 pricing changes will be based on the 12-month CPI rate to January 2026, which was three per cent.
There will also be a cap placed on the level of pricing increases related to CPI to be applied annually over the next three seasons, up to a maximum of five per cent.
Current match ticket prices on the Kop have not risen in more than 15 years, since FSG took ownership of the club – against a backdrop of cumulative inflationary rise across the economy of 45 per cent in that period.
Meanwhile, Anfield matchday operating costs have significantly increased, with rises of 85 per cent since 2016-17, and continued rises in the cost of football operations in general.”
Credit: Be Soccer
However, Liverpool Supporters Board, who's representatives sit on the Club's board, reacted angrily, stating:
“We felt this was an opportunity for the club to do what we might expect from those who pride themselves on it meaning ‘more’: be different from others, support fan loyalty, and work collectively on a solution that does not come at the expense of supporters.
“Instead, today’s announcement will see increases for three consecutive seasons. This is in addition to the two increases over the last three seasons. Supporters are expected to pay more – up to 13% more during times of global uncertainty – despite record revenues. When we pushed back on this, it was indicated that a one-year increase would have to be above inflation.”
The optics are made worse by the announcement, less than 72 hours ago, that Mohamed Salah will be leaving the club for free at the end of this season. This comes despite a Saudi Pro League offer last summer, reportedly around £100 million. That’s on top of the £400,000-a-week deal Salah has been earning since signing his new contract at the end of last season.
All of this is to say: it was well within the Board’s financial ability to freeze ticket prices for another year. Especially, as the Supporters’ Board have pointed out, with increasing pressure on individual finances amid the ongoing turmoil in the Middle East.
The club have pointed to increased match day operational costs - up by 85% since the 2016-17 season - are also part of the need for increases. However, there is a growing mood that the Board, and by extension FSG, are positioning Anfield and LFC as a ‘destination club' at the expense of the average match-going supporter, who may now see themselves priced out from a club they have been watching for decades.
In the concluding statement, the Liverpool Supporters Board noted:
“We wanted to see LEO lead the way. Sadly, they have chosen a path that leads the way in the wrong direction. We will comment further later today to outline what we discussed with the club, the alternatives we sought, and the next steps. These will include an opportunity for us to hear supporter feedback through a short survey and an online meeting on the evening of Wednesday 1st April. Details of these will be shared in our fuller statement.”
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